How to add the personal touch to your online business

With so many online businesses vying for customers’ attention, you may be wondering how to stand out from the crowd.

One way of winning over customers is by offering them the personal touch in your business.

Those thoughtful details show that you care about your customers and reinforce your image as a friendly and trustworthy brand.

In this article, we’re going to inspire you with some inventive ways to offer a unique and memorable service.

Remember your customers’ birthdays

Everyone loves being remembered on their birthday, so make sure that your customers feel extra special when theirs comes around.

Send them a discount code or special offer, such as extra points for your loyalty scheme.

You can notify them three to four weeks before the actual day to ensure they have plenty of time to redeem their personalised offer.

Add a surprise free gift to orders

Include a free gift with your order to make it memorable. It doesn’t have to be anything grand or costly to prompt those warm and fuzzy vibes.

For example, if you sell handmade garments, you can include a free hair scrunchie in matching fabric.

It’s a thoughtful touch that your customers will love and remember.

Engage regularly on social media

Using social media in a warm and personalised way is the key to winning over customers, both old and new.

So make sure you engage with your customers on a regular basis. You can do this by replying promptly to their messages, running exclusive competitions and inviting customers to share photos of them using your products.

Encouraging them to create content will help them feel involved in your online business.

friends sitting on the grass, enjoying an outdoors music, culture, community event, festival.
Look for ways to support communities events and activities

Support community activities

By forging links with your local community, you show the human face of your online business.

It’s a way of winning over customers and inspiring loyalty to your brand.

You could sponsor an event in your locality or offer free talks in schools or community groups as a way of getting to know your audience.

Offer handwritten cards

Show your appreciation as a small business with thank you cards. They’re a small but lovely surprise for customers when they open their much-awaited order.

Business thank you card ideas could be a card depicting your product. Or, it could include your social media and contact details so your customer can connect with you and leave a review.

Online businesses can sometimes be faceless. But, this is a sure way to add the human touch to your transactions and have you remembered for all the right reasons.

Customise your business and product care cards

You can also customise your business and product care cards to create a friendly rapport with your customers.

For business cards, this is really easy to do by leaving some blank space within the design of your cards so you can handwrite a message to the recipient.

And you can add a message such as “Thank you for buying me!” to your product care cards. It means that your customers will be reminded of your friendly approach every time they reach for the care instructions.

Shop business printing Australia

Follow our tips for adding that special touch to your online business, and you will be rewarded with a loyal and appreciative customer base.

If you’d like to follow up by offering thank you, business or product care cards and are looking for a business printing near me, get in touch with the Baileys team.

We’re an established family-run design and print service based in the Melbourne area that can help you add individuality to your service.

Our expertise lies in providing affordable yet quality business printing services to set you a cut above the competition.

Baileys Print Co.

Baileys Print Co. is a family run printing business based in Melbourne. We’ve been getting inky fingers for over 19 years.