How can I make my business card stand out?

Business cards are a tried-and-tested way of creating the right first impression. Not only do they offer your contact details and key information about your role, but they can also include your branding and logo and clever design to catch the eye.

In this post, we’ll help you understand how to make your business card stand out by making the most of good business card design.

Size matters

In many cases, a business card will be made to a standard size. This gives an air of professionalism and means that your business card will fit easily into a wallet or cardholder.

However, for some creative industries, a custom size works best. If you’re showcasing examples of your art or design work, you may wish to opt for a bigger size.

A long, thin business card could double up as a bookmark – perfect for a bookshop. Or circular shaped cards with a quirky doughnut or cookie design would work well for a bakery or café.

Make it match

Think of your business card as an essential part of your branding. This means that it should match the colour palette, design, font and logo that you use as part of your everyday marketing.

Your matching business card will be instantly recognisable and add strength to your existing marketing campaign.

Keep it simple

When it comes to design, simplicity is always a winner. The test is whether it’s obvious at a single glance what your business is all about.

You can achieve this by only including essential information and making sure that you use white space (the unused space around the text).

Make full use of the reverse side of your card to include extra information. And remember that a simple, uncluttered design will be more striking than one that is complex or messy.

Quality counts

Choosing good-quality material for your business card is a simple decision that can make all the difference.

Paper or card quality and thickness is measured in 'gsm', which refers to the weight of the material per square metre.

Using cards of 350 gsm is a good choice for business cards. It’s sturdy and durable, and the longer it lasts, the more likely it is that clients will contact you. This thickness will also give your card a luxurious feel.

Don’t forget your call to action!

Good business cards prompt you to make that call, connect on social media or simply get in touch.

Make it easy for this to happen by displaying your contact information prominently and giving the recipient of the card different options to connect with you. After all, your business card is your 'shop window' and should entice potential customers to come inside and look around!

A business card that ticks all the boxes

As your local printing company, Baileys Print Co. can help design and create a business card that ticks all these boxes.

Our business cards come in two standard sizes, but we can make any size depending on your business's unique needs.

We understand the importance of your branding and a good design, and we can even advise on what a good business card should look like.

We use superior quality 350 gsm card stock so you can create the very best first impression.

As well as providing business cards, we can design and print your everyday materials, from magazines, brochures and booklets through to financial and annual reports, with lots of different choices for designs and finishes.

Want to know more about our business printing solutions? Contact our friendly team and we will be happy to help.